About the brand ❤️
Bogner is a German luxury sports-fashion company founded in 1932 by former Olympic skier Willy Bogner Sr. and based in Munich. Originally selling skis, accessories, and knitwear, Bogner evolved into a high-end sports lifestyle brand, offering collections for men, women, kids, and a youth line under its Fire + Ice label. Known for combining performance fabrics with sophisticated design, it produces ski wear, outerwear, casual apparel, eyewear, and accessories. Recently, in 2025, Katjes International acquired a majority stake, while the Bogner family continues to influence the brand’s direction.
Founded: 1932
Headquarters:
Munich, Germany
Owner: Katjes International and the Bogner family
https://www.bogner.com/
