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Smart

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Smart_Logo_2002.svg

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Smart_Logo_2002_emblem.svg

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Smart_Logo_1998.svg

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About the brand ❤️

Smart is a German automotive brand that rose to prominence in the 1990s for its uniquely compact city cars, originally developed by Micro Compact Car AG, a partnership between the Swatch Group and Daimler‑Benz. The name “Smart” was derived from Swatch, Mercedes, and ART, reflecting the brand’s design philosophy. Known for its tiny two‑seater Fortwo and later multi‑seat variants, Smart became synonymous with urban mobility and nimble design. In 2019 the brand entered a new era through a 50:50 global joint venture between Mercedes‑Benz AG and Chinese automaker Zhejiang Geely Holding Group, with a focus on next‑generation electric vehicles. Today Smart’s modern lineup centers on all‑electric models designed to bridge urban practicality with premium electric driving, with development and production operations spanning China and Europe.

Founded: 1994

Headquarters: Ningbo, Zhejiang, China

Owner: 50% by Mercedes‑Benz AG and 50% by Zhejiang Geely Holding Group

https://global.smart.com/