About the brand ❤️
YooMoney is one of Russia’s largest and most established electronic payment systems, offering digital wallet and payment services for individuals and businesses. Originally launched in 2002 as Yandex.Money through a partnership between the Russian search giant Yandex and payment technology partners, it became a widely adopted online wallet solution, enabling users to pay for goods and services, transfer money, and manage funds digitally. Over time Yandex acquired full control, and later Sberbank — Russia’s dominant banking institution — purchased the service and rebranded it to YooMoney in 2020, reflecting its place within Sberbank’s fintech ecosystem. The platform supports millions of users, integrates with numerous merchants and apps, and provides features such as e-wallet transactions, virtual and physical cards, merchant acquiring, and QR-based payments. It plays a key role in Russia’s online payment landscape, especially for e-commerce, peer-to-peer transfers, and mobile commerce, and continues to operate without closure, adapting to evolving financial technology trends.
Founded: 2002
Headquarters:
Moscow, Russian Federation
Owner: Sberbank
https://yoomoney.ru/
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