3voor12

Media & Entertainment

3voor12

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About the brand ❤️

3voor12 is a well-known Dutch multimedia music platform focused on alternative and pop music, produced by the public broadcaster VPRO. Launched in 1998, it has grown into one of the Netherlands’ most influential music outlets, offering a mix of music news, reviews, interviews, live session recordings, festival coverage, and editorial features. While it originally included radio and television elements, today it is best known for its extensive online presence where music lovers can discover emerging artists and deep cuts across genres ranging from indie and punk to electronic and rock. 3voor12 also creates and curates live performance content under initiatives like Behind Closed Doors, presenting intimate artist performances recorded in unique settings. Present at major Dutch music festivals such as Lowlands and Eurosonic Noorderslag, the platform has played a key role in shaping the country’s contemporary music culture and supporting both local and international talent.

Founded: 1998

Headquarters: Hilversum, Netherlands (the)

Owner: VPRO

https://3voor12.vpro.nl/