9Honey Mums

Internet & Web Services

9Honey Mums

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About the brand ❤️

9Honey Mums was a digital vertical under the Australian lifestyle network 9Honey, focused on parenting, motherhood, and family life. Owned by Nine Digital, part of Nine Entertainment Co., it offered stories, expert advice, and personal essays aimed at mothers. Launched in March 2017, it became a trusted space for Australian mums to find relatable content, from pregnancy and early childhood to education and mental health. In 2021, the brand evolved: 9Honey Mums, along with Essential Baby and Essential Kids, was rebranded into the unified “9Honey Parenting” vertical, expanding its scope to cover all stages of parenthood.

Founded: 2016

Headquarters: Sydney, New South Wales, Australia

Owner: Nine Digital Pty Ltd

https://honey.nine.com.au/mums