About the brand ❤️
Adidas NEO is a youth-focused fashion and lifestyle sub-brand launched around 2008 by German sports-giant Adidas AG. Targeting teenagers and young adults, NEO combines the heritage sports DNA of Adidas with casual street fashion: sneakers, hoodies, denim, and accessories in fresh, vibrant designs at accessible prices. Headquartered in Herzogenaurach, Bavaria (Germany), NEO uses Adidas’ global footprint and production but tailors its style and marketing for trend-conscious youth culture. In 2016, Adidas began closing some NEO-branded stores in Europe, shifting focus to wholesale distribution and core Adidas branding, though the NEO line still continues in many markets. NEO complements Adidas’ performance and heritage lines by offering affordable sporty style rather than high-end performance gear.
Founded: 2008
Headquarters:
Herzogenaurach, Bavaria, Germany
Owner: Adidas AG
http://adidas.com/
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