Adobe Analytics

Software

Adobe Analytics

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About the brand ❤️

Adobe Analytics is a digital analytics and marketing intelligence platform developed by Adobe as part of the Adobe Experience Cloud ecosystem. Introduced in 2009 after Adobe acquired Omniture, the platform helps businesses analyze website traffic, customer behavior, marketing performance, and online engagement across digital channels. Adobe Analytics provides real-time data reporting, predictive analysis, audience segmentation, and artificial intelligence tools for enterprise clients. The service is widely used by corporations, media companies, retailers, and marketing agencies to improve digital strategies, customer experiences, and advertising effectiveness across websites, mobile applications, and online services.

Founded: 2009

Headquarters: 345 Park Avenue, San Jose, California 95110, United States of America (the)

Owner: Adobe Inc.

https://business.adobe.com/products/analytics/adobe-analytics.html