About the brand ❤️
Amazon Smile was a charitable initiative run by Amazon that allowed customers to support nonprofit organizations while shopping online. Launched in 2013, the program worked through a dedicated website where 0.5 % of eligible purchases was donated by Amazon to a charity chosen by the shopper, at no extra cost. Over its decade of operation, it generated hundreds of millions of dollars for various causes worldwide. Despite this impact, Amazon announced that it would wind down Amazon Smile by February 20, 2023, saying the program had not grown to create the level of impact originally hoped, and that the company planned to focus its philanthropic efforts in other areas with greater effect.
Founded: 2013
Closed: 2023
Headquarters:
Seattle, Washington, United States of America (the)
Owner: Amazon.com, Inc.
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