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Ariel

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About the brand ❤️

Ariel is an international laundry detergent brand owned by Procter & Gamble. It was launched in Europe in 1967 after P&G’s European Technology Center developed a detergent combining enzymes with encapsulated bleach to improve cleaning performance. Ariel became one of P&G’s major fabric-care brands and expanded into numerous markets worldwide. Its product range includes washing powders, liquid detergents, gels and detergent PODS, with formulas designed for stain removal, fabric care and effective cleaning at lower temperatures. The brand continues to develop new laundry technologies for modern households.

Founded: 1967

Headquarters: One Procter & Gamble Plaza, Cincinnati, Ohio 45202, United States of America

Owner: The Procter & Gamble Company (P&G)

https://www.ariel.co.uk/