About the brand ❤️
Copa Mustang was not a standalone corporate brand but the commercial name of Colombia’s top professional football league used for sponsorship purposes. From 1990 until 2010, the league Categoría Primera A carried the title Copa Mustang due to a major sponsorship agreement with the tobacco company Protabaco, which produced Mustang cigarette products and invested heavily in Colombian football promotion. This partnership made “Copa Mustang” a well-known name in Colombian sports for around twenty years, linking a cigarette brand with the national competition’s identity. The sponsorship era concluded when public health regulations prohibited tobacco advertising in sporting events, and the league’s name changed to reflect new sponsors after 2010.
Founded: 1990
Closed: 2010
Headquarters:
Bogotá, Colombia
Owner: División Mayor del Fútbol Profesional Colombiano
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