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Cupra

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About the brand ❤️

Cupra is a Spanish high-performance automotive brand, officially launched as an independent marque in 2018 but with roots dating back to 1996 as the sporty arm of SEAT. Based in Martorell near Barcelona, Cupra operates under the Volkswagen Group's umbrella and is produced by SEAT S.A. Known for an emotionally charged design ethos, electrified performance, and a rebellious spirit, Cupra blends Spanish flair with German engineering. The brand’s lineup includes models like the Formentor, Leon, Ateca, and its first all-electric vehicle, the Born. Emblematic of its identity—as much a movement as a car brand—Cupra continues to expand globally, pursuing full electrification by 2030.

Founded: 1996

Headquarters: Martorell, Catalonia, Spain

Owner: Volkswagen Group

https://www.cupraofficial.com/