About the brand ❤️
Dafiti is a Brazilian-originated online fashion and lifestyle e-commerce platform that has become one of Latin America’s most prominent digital retailers since its launch in 2011. Founded in São Paulo with backing from European investors, the brand quickly expanded its reach into Argentina, Chile, and Colombia, offering a wide assortment of apparel, shoes, accessories, beauty, and home products from thousands of local and international labels. As part of the Global Fashion Group (GFG)—a Luxembourg-based global fashion e-commerce operator—Dafiti benefits from shared technology, logistics, and international scale while focusing on the Latin American market. The platform emphasizes convenience, a broad product portfolio, and an engaging online shopping experience, with mobile access, fast delivery options, and personalized customer service. Over the years, Dafiti has played a significant role in shaping online retail in the region and continues to operate actively without having closed, reinforcing its position as a leading destination for fashion and lifestyle items.
Founded: 2011
Headquarters:
São Paulo, Brazil
Owner: Global Fashion Group S.A.
https://www.dafiti.com.br/