About the brand ❤️
Downy is an American brand of fabric softener and laundry care products produced by Procter & Gamble. It was first introduced in the U.S. in 1960 (initial test market) and rolled out nationally in December 1961. The brand is known for its liquid softeners, dryer sheets, scent boosters, and related laundry-care fragrances. Under different names (e.g. Lenor in many parts of Europe, Russia, Japan, Taiwan) the same kind of product line is sold; the formulations often focus on long-lasting scent, fabric softening, reduction of static, protection of fabric fibers during washing/drying. Downy holds a strong global presence in Asia, Latin America, the Middle East and more, offering variants for sensitive skin, premium fragrance, etc. The brand emphasizes freshness, softness, and fabric care as its core values, and remains one of the most recognized names in laundry care.
Founded: 1960
Headquarters:
Cincinnati, Ohio, United States of America (the)
Owner: The Procter & Gamble Company
https://downy.com/
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