About the brand ❤️
Dumb Ways to Die is an Australian entertainment franchise that originated as a railway-safety public awareness campaign created by Metro Trains Melbourne in 2012. The campaign featured a humorous animated video and catchy song designed to encourage safer behavior around trains, quickly becoming a global viral phenomenon. Its popularity led to mobile games, merchandise, books, and other media featuring the colorful Bean characters. In October 2021, Australian game developer PlaySide Studios acquired the franchise from Metro Trains. The brand has since expanded into a broader entertainment and gaming property while retaining its connection to the original rail-safety message.
Founded: 2012
Headquarters:
Melbourne, Victoria, Australia
Owner: PlaySide Studios
https://www.dumbwaystodie.com/
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