About the brand ❤️
ETRADE is a U.S.-based online brokerage and financial services firm founded in 1982 by William A. Porter and Bernard A. Newcomb. Headquartered in Arlington, Virginia (operations in Jersey City), it pioneered electronic trading for retail investors. ETRADE went public in 1996 under NASDAQ ticker ETFC and became widely used by individual traders for its user-friendly platform. In October 2020, Morgan Stanley completed a $13 billion acquisition, making E*TRADE a subsidiary while integrating its direct-to-consumer digital services into Morgan Stanley’s broader wealth management strategy.
Founded: 1982
Headquarters:
Arlington, VA, United States of America
https://us.etrade.com/
