About the brand ❤️
Firefly Car Rental is an American low-cost car-rental brand owned by The Hertz Corporation. It was launched in March 2013, initially opening locations in European markets including Spain, France, Italy, Germany, the United Kingdom, Switzerland, and Portugal. The brand was created to serve price-conscious leisure travelers and became part of Hertz's multi-brand rental strategy alongside Hertz, Dollar, and Thrifty. Firefly subsequently expanded into the United States and other international markets, offering affordable vehicle rentals mainly at airports and tourist destinations. The brand remains part of the Hertz family and continues to operate through corporate and licensed locations.
Founded: 2013
Headquarters:
8501 Williams Road, Estero, Florida 33928, United States of America
Owner: The Hertz Corporation, part of Hertz Global Holdings, Inc.
https://global.fireflycarrental.com/
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