About the brand ❤️
The Gaga Center is a recreational facility and community space in New York City focused on the fast-paced, high-energy sport gaga ball, a variation of dodgeball played in an octagonal pit using a soft foam ball. Founded by Alissa Schmelkin and Marcy Singer to provide a dedicated venue for kids and families to play this popular game, the center offers after-school sessions, birthday parties, corporate events, and private pit rentals. Located on the Upper East Side of Manhattan with bright, open space and multiple permanent pits, the facility attracts players of all ages looking for active, social play. The venue emphasizes a fun, safe, and positive environment where participants can build athletic skills, burn energy, and celebrate parties or special occasions. The brand expanded with additional locations beyond Manhattan and caters to school groups, team-building events, and regular drop-in play, making it a unique niche in the recreational landscape of New York City.
Founded: 2012
Headquarters:
230 East 93rd Street, New York, New York, United States of America (the)
Owner: Alissa Schmelkin and Marcy Singer
https://www.gagacenter.com/
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