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Grok

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About the brand ❤️

Grok is an AI-powered conversational tool created by xAI in the U.S. under the leadership of Elon Musk. First previewed in late 2023 and broadly launched in early 2025, it is designed to interact with users via the X platform and also as a standalone app/web offering. The name “Grok” comes from Robert A. Heinlein’s usage in Stranger in a Strange Land, meaning to deeply and intuitively understand. In contrast to more neutral AI systems, Grok is marketed as having a sharper, more irreverent personality, with features such as real-time internet-connected responses, image generation, document handling and multilingual abilities. As part of the rapidly expanding generative AI landscape, Grok offers a new competitor to established models by combining advanced language capability with a distinctive brand voice.

Founded: 2023

Headquarters: Palo Alto, California, United States of America (the)

Owner: xAI

https://grok.com/