About the brand ❤️
Hallmark Family is an American cable television channel focused on family-friendly entertainment and dramatic programming. Originally launched in 2017 as Hallmark Drama, it was rebranded in 2024 to better align with the broader Hallmark Media brand. The channel broadcasts a mix of classic television series, made-for-TV movies, and acquired content emphasizing wholesome storytelling and positive themes. As part of Hallmark Media, it complements sister networks by showcasing library content and less frequently aired titles. Its programming strategy centers on comfort viewing, nostalgia, and values-driven narratives aimed at a broad audience.
Founded: 2017
Headquarters:
Studio City, California, United States of America (the)
Owner: Hallmark Media
https://www.hallmarkfamily.com/
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