Heluxue

Food & Beverages

Heluxue

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About the brand ❤️

Heluxue, written as 和路雪 in Chinese, is the Chinese regional name of the Wall’s ice-cream brand. The brand entered the Chinese market in the early 1990s, and Heluxue (China) Co., Ltd. was established in Beijing in 1993. It produces and markets ice cream and frozen desserts, including popular products such as Cornetto, Magnum and other local offerings. Heluxue became part of the former Unilever ice-cream business and, following its separation from Unilever in 2025, is now part of The Magnum Ice Cream Company.

Founded: 1993

Headquarters: No. 16 Wanyuan Street, Beijing Economic and Technological Development Zone, Beijing 100176, China

Owner: The Magnum Ice Cream Company

https://corporate.magnumicecream.com/en/brands