About the brand ❤️
Huckberry is a U.S.-based e-commerce and media brand specializing in men’s lifestyle products, including apparel, footwear, outdoor gear, and accessories. Founded in 2010 by Richard Greiner and Andy Forch, the company combines curated retail with editorial storytelling, positioning itself at the intersection of fashion, travel, and outdoor adventure. Huckberry emphasizes durable, functional, and design-focused products from both emerging and established brands. Its content-driven approach helps shape a distinct identity around “everyday adventure,” appealing to customers who value quality gear and an active, versatile lifestyle beyond traditional retail experiences.
Founded: 2010
Headquarters:
Austin, Texas, United States of America (the)
Owner: Richard Greiner and Andy Forch
https://huckberry.com/