About the brand ❤️
Imaginarium was a Spanish toy retailer founded in Zaragoza in 1992. The company specialised in toys, educational games and products designed to support children's learning, creativity and development. It became widely recognised for its distinctive shops featuring two entrance doors, one for adults and a smaller one for children. At its peak, Imaginarium operated more than 400 stores across approximately 20 countries. After years of financial difficulties and store closures, the company ceased operations in 2024. Its brand assets were acquired by Juguettos, which planned to revive the name as part of its toy retail business. After its closure in 2024, Juguettos purchased Imaginarium for €240,000. On October 27, 2025, Imaginarium returned as a brand of Juguettos.
Founded: 1992
Headquarters:
Avenida de Gómez Laguna 25, 10th floor, Office B-2, 50009 Zaragoza, Spain
Owner: Juguettos
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