Instagram Reels

Internet & Web Services

Instagram Reels

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About the brand ❤️

Instagram Reels is a short-form video feature integrated into the Instagram platform, designed to let users create, edit, and share multi-clip videos set to music, audio, filters, and effects. It was introduced on 5 August 2020 as part of Instagram’s efforts to compete with TikTok and to deepen video engagement on the platform. Reels appear in users’ Feeds, Stories, profiles, and a dedicated Reels tab in Explore, allowing broad discoverability for creators. The feature supports various durations (initially 15 seconds, later extended), and encourages creative expression, viral formats, and content discovery via algorithmic surfacing. Reels has become central to Instagram’s strategy, with video content increasingly dominating user engagement.

Founded: 2020

Headquarters: Menlo Park, California, United States of America (the)

Owner: Meta Platforms, Inc.

https://about.instagram.com/features/reels