About the brand ❤️
Lidl is a German international discount supermarket chain offering a no-frills grocery retail model. It belongs to the Schwarz Group and is headquartered in Neckarsulm, Germany. The origins date back to a fruit wholesaler in the 1930s, with Lidl’s first discount store opening in 1973. The company rapidly expanded across Germany and internationally, adopting a lean cost structure: minimal staff, simple store layouts, and a focus on essential everyday goods, often displayed directly in delivery cartons to reduce handling costs. Lidl now operates over 12,000 stores in more than 30 countries, competing with similar discount chains. The business emphasizes low prices, efficient logistics, private labels, and cost savings, while gradually increasing its product range and integrating more services like digital loyalty.
Founded: 1930
Headquarters:
Neckarsulm, Baden-Württemberg, Germany
Owner: Schwarz Group
https://info.lidl/
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