Maybelline

Beauty & Personal Care

Maybelline

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About the brand ❤️

Maybelline is a U.S.-based global cosmetics brand established in 1915 in Chicago by Thomas Lyle Williams. The name originates from a combination of his sister’s name, “Mabel,” and “vaseline,” reflecting the origin of his eye-beautifier innovation. Over the decades, Maybelline has grown into a major force in makeup, skincare and personal care, becoming widely recognized for its bold colour palettes, trendy launches and iconic slogan “Maybe she’s born with it. Maybe it’s Maybelline.” In 1996 the brand became part of L’Oréal, which helped scale its global presence and position Maybelline in more than 90 countries. Headquartered now in New York City, the brand continues to push fashion-driven beauty with mass-market accessibility and strong digital engagement.

Founded: 1915

Headquarters: New York City, New York, United States of America (the)

Owner: L’Oréal S.A.

https://www.maybelline.com/