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Naked Juice

Naked Juice
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Naked_Juice_Logo_2005.svg
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Naked_Juice_Logo_2005.png
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About the brand ❤️

Naked Juice is an American beverage brand known for producing premium refrigerated fruit and vegetable juices, smoothies, and specialty blends. Founded in 1983 in Santa Monica, California, by entrepreneurs Jimmy Rosenberg and David Bleeden, the brand was built around the idea of offering drinks with no preservatives, artificial flavors, or added sugar, hence the “naked” name which implies simple, bare-ingredient composition. Over the decades Naked Juice expanded distribution across the United States and into international markets including Canada, the United Kingdom, the Netherlands, and France. The brand gained widespread recognition in the health beverage category with a diverse product lineup featuring antioxidant-rich juices and nutrient-boosted smoothies. Naked Juice was acquired by PepsiCo in 2007 and later sold to the private equity firm PAI Partners, under whose ownership it continues operations. Its products are found in supermarkets, grocery stores, and convenience outlets, appealing to consumers seeking ready-to-drink fruit and vegetable beverages with a focus on taste and perceived natural ingredients.

Founded: 1983

Headquarters: Monrovia, California, United States of America (the)

Owner: PAI Partners

https://www.nakedjuice.com/

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