Natura (cosmetics)

Beauty & Personal Care

Natura (cosmetics)

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About the brand ❤️

Natura is a major Brazilian beauty and personal care brand founded in 1969 in São Paulo. Known for its emphasis on natural ingredients and sustainability, Natura pioneered direct sales through consultant networks in the 1970s, helping it grow rapidly across Brazil and later internationally. The company produces a wide range of products including skincare, makeup, fragrances, hair care and hygiene items, with formulations inspired by Amazonian biodiversity and environmentally conscious practices. Over the decades, Natura expanded through strategic acquisitions — including The Body Shop and Avon Products — and built the holding company Natura &Co, making it one of the world’s leading beauty groups. Natura focuses on ethical sourcing, carbon neutrality and social responsibility while selling products through stores, e-commerce and a vast consultant network in many countries.

Founded: 1969

Headquarters: São Paulo, Brazil

Owner: Natura &Co Holding S.A.

https://www.natura.com/