NewBoy FZCO

Manufacturing & Industry

NewBoy FZCO

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About the brand ❤️

NewBoy FZCO was a family‑owned toy and consumer products company headquartered in Dubai, United Arab Emirates. Established in 1999, it became a major distributor and marketer of toys, stationery, nursery products, food items, and licensed merchandise throughout the Middle East and North Africa. NewBoy developed and marketed its own brands, notably Fulla, a culturally adapted fashion doll that became one of the region’s best‑selling toys. The company also handled distribution for international toy brands and expanded into multiple product categories with lines such as Baby Habibi, Fun to Learn, and Scan2Go. Despite its success in the early 2000s and significant regional presence, NewBoy faced financial troubles in 2016, defaulted on debt, and closed its Dubai premises, effectively halting its core operations although some legacy brands and successor entities continued in various forms.

Founded: 1999

Headquarters: Dubai, United Arab Emirates (the)

Owner: Tarabichi family

https://www.newboy.com/