About the brand ❤️
ONLY is a Danish fashion brand founded in 1995 under the BESTSELLER umbrella. Headquartered in Brande, Denmark, the brand primarily targets young women with a strong focus on denim and casualwear. From its origins as a jeans label, ONLY has expanded into broader fashion lines encompassing dresses, tops, outerwear and seasonal collections. It operates both retail and wholesale, with presence in thousands of stores globally. As part of BESTSELLER, ONLY benefits from a shared supply chain, design, and logistical network. Its style is defined by accessible trend-driven pieces while maintaining its denim heritage.
Founded: 1995
Headquarters:
Brande, Jutland, Denmark
Owner: BESTSELLER
https://www.only.com/
