About the brand ❤️
Pichara is a Chilean beauty retail and distribution brand specializing in professional haircare, cosmetics, and personal care products. Founded in 1966 as a family business, it has grown into one of the leading beauty supply chains in Chile, with dozens of stores and expanding operations in Latin America, including Peru. The company offers a wide portfolio of products such as hair color, treatments, styling tools, makeup, and skincare from both international and in-house brands. In addition to retail, Pichara supports the beauty industry through training academies and professional education, helping develop new talent in hairstyling and cosmetology.
Founded: 1966
Headquarters:
Santiago, Chile
Owner: Abraham Pichara and family
https://www.pichara.cl/
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