Powerade

Food & Beverages

Powerade

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About the brand ❤️

Powerade is a global sports drink brand created in 1988 by The Coca-Cola Company in response to the growing demand for hydration beverages for athletes and active lifestyles. Designed to replenish fluids and electrolytes lost during exercise, Powerade features a formulation intended to support endurance and energy through a blend of carbohydrates, vitamins, and key electrolytes. It has been positioned as a direct competitor to Gatorade, another leading sports drink, and has gained international distribution across many markets, including North America, Europe, Latin America, and beyond. Over the years, Coca-Cola has expanded the Powerade range with variations such as zero-sugar options and enhanced electrolyte products tailored to different hydration needs. While owned and managed by The Coca-Cola Company headquartered in Atlanta, Powerade itself does not operate as a separate corporate entity; it continues to be marketed under Coca-Cola’s extensive beverage portfolio, sponsoring sports teams and events and appealing to athletes and fitness enthusiasts worldwide.

Founded: 1988

Headquarters: Atlanta, Georgia

Owner: The Coca-Cola Company

https://www.powerade.com/