About the brand ❤️
Sanrio Games is a video game publishing brand launched in 2026 by Sanrio Co., Ltd., the Japanese company known for characters like Hello Kitty. Rather than functioning as an independent company, it operates as an internal division responsible for developing and publishing games based on Sanrio’s intellectual properties. The brand marks a strategic shift toward in-house game production, allowing tighter control over quality and storytelling. By integrating games with merchandise, theme parks, and digital services, Sanrio Games aims to expand its global entertainment ecosystem and deepen fan engagement across multiple platforms.
Founded: 2026
Headquarters:
Tokyo, Japan
Owner: Sanrio Co., Ltd.
https://www.sanrio-games.jp/
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