About the brand ❤️
SBS KickOff is an Australian digital radio and streaming channel operated by Special Broadcasting Service (SBS). It is dedicated to football-themed music and programming, featuring major football anthems, international hits and songs associated with the global game. The channel forms part of SBS Audio and was introduced as part of SBS's football coverage surrounding the 2026 FIFA World Cup. Its programming includes themed music blocks such as Victory Mix, The World Game Soundtrack, Around the Grounds and Match Day Mix. SBS KickOff is available digitally across Australia and through SBS's online platforms.
Founded: 2025
Headquarters:
14 Herbert Street, Artarmon, New South Wales 2064, Australia
Owner: Australian Government
https://www.sbs.com.au/audio/music/sbs-kickoff
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