About the brand ❤️
SEGA UNIVERSE is an official multimedia project launched by Sega in 2026 to expand and revitalize its classic game franchises beyond traditional gaming. The initiative focuses on long-standing intellectual properties such as OutRun, Streets of Rage, and NiGHTS, bringing them into new forms of entertainment including film, music, fashion, and events. Developed under the concept “NO OLD, STAY GOLD,” the project highlights legacy titles that remain popular with fans while introducing them to new audiences. It serves as a transmedia strategy, connecting Sega’s past creations with modern content formats and experiences.
Founded: 2026
Owner: Sega
https://segauniverse.sega.jp/
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