About the brand ❤️
Skol is a globally distributed lager beer brand that, while created in Europe in 1964 by a consortium of breweries, has become deeply associated with Brazil following its introduction there in 1967 and sustained popularity. In Brazil, Skol is brewed under license by Ambev, one of the country’s largest beverage producers, and it frequently tops sales charts as one of the most consumed beers in the Brazilian market. The name “Skol” derives from the Scandinavian toast “skål”, meaning “to your health”, reflecting its spirited, social drink positioning. The brand is known for its light, refreshing pilsner-style lager, often marketed with lively campaigns targeting youth and social occasions. Its success in Brazil is marked by market leadership and cultural integration, with strong visibility in festivals, sporting events, and everyday social life. While the Carlsberg Group owns the global rights to the Skol name, Ambev’s distribution and marketing in Brazil have cemented Skol’s identity there, making it a dominant player in the local beer segment.
Founded: 1964
Headquarters:
São Paulo, Brazil
Owner: Carlsberg Group
https://www.skol.com.br/
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