About the brand ❤️
Softsoap is an American liquid soap and body wash brand that helped pioneer the modern pump-dispensed hand soap category when it launched in 1980. Created by entrepreneur Robert R. Taylor in Minnesota, Softsoap quickly captured consumer interest with its convenient dispenser and liquid formula, selling millions of bottles within months of its introduction. In 1987, the brand was acquired by Colgate-Palmolive, a major global consumer products company headquartered in New York City, which expanded its distribution worldwide. Softsoap products include a wide range of hand soaps, body washes, foaming soaps, and specialty formulations with various fragrances and moisturizing ingredients designed for everyday hygiene. Known for its accessibility and broad retail presence in supermarkets, drugstores, and online retailers, Softsoap has remained a recognizable name in personal care for decades, maintaining its core identity as a convenient, family-friendly cleansing brand.
Founded: 1980
Headquarters:
New York City, New York, United States of America (the)
Owner: Colgate-Palmolive Company
https://www.softsoap.com/
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