About the brand ❤️
Switzerland Tourism is the national marketing organization responsible for promoting Switzerland as a global travel destination. Founded in 1917, it operates as a public corporation supported by the Swiss government and tourism industry partners. The organization focuses on advertising Switzerland’s landscapes, cities, culture, and outdoor activities such as skiing and hiking. It runs international campaigns, digital platforms, and partnerships with travel agencies to attract visitors worldwide. Switzerland Tourism plays a key role in shaping the country’s image as a premium, sustainable, and high-quality tourism destination.
Founded: 1917
Headquarters:
Zurich, Switzerland
Owner: Swiss Confederation
https://www.myswitzerland.com/
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