About the brand ❤️
Time Brasil is the official national sports brand of Brazil used to represent Brazilian athletes in Olympic, Paralympic, and other major international competitions. It is coordinated by the Comitê Olímpico do Brasil (COB), the country’s National Olympic Committee, which oversees Olympic sport development and athlete participation. The Time Brasil name and visual identity were first widely adopted around 2008, and over time the brand has become synonymous with Brazil’s elite sports programs and national pride at events like the Olympic Games. It appears on uniforms, promotional materials, and digital content associated with Brazilian teams competing internationally. In 2025, the COB unveiled a refreshed Time Brasil logo featuring the Olympic rings in their original colors, reinforcing the legacy and modern identity of the brand as it prepares for upcoming Olympic cycles such as Los Angeles 2028. The brand serves to unite fans nationwide, highlight athlete achievements, and promote a culture of sport across Brazil.
Founded: 2008
Headquarters:
Rio de Janeiro, Brazil
Owner: Comitê Olímpico do Brasil (COB)
https://www.cob.org.br/time-brasil
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