Turin 2006

Sports

Turin 2006

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About the brand ❤️

“Turin 2006” refers to the official brand identity developed for the 2006 Winter Olympic Games held in Turin (Torino), Italy from 10–26 February 2006. It is not a traditional company but rather a marketing and trademark identity associated with the Olympic event, managed by the International Olympic Committee (IOC) and the Torino Organising Committee (TOROC). As part of the Olympic marketing programme, this brand encompassed official logos, emblems, and licensing used to promote the Games worldwide and by sponsors, helping convey the spirit, values and identity of the event. Major sponsors included multinational corporations such as Coca‑Cola, Panasonic, Visa and Fiat, and the visual identity was crafted to reflect the host city’s character and Olympic heritage. The trademark application “TURIN 2006” was filed in the late 1990s but eventually abandoned in the U.S.; nonetheless, the event brand remains a recognized part of Olympic history.

Founded: 1998

Closed: 2006

Headquarters: Turin (Torino), Italy

Owner: International Olympic Committee (IOC)

olympics.com/en/olympic‑games/torino‑2006