About the brand ❤️
Vespa is an iconic Italian brand of motor scooters produced by Piaggio & Co. S.p.A., with its origins in post-World War II Italy. The first Vespa scooter was introduced on 23 April 1946, designed by aeronautical engineer Corradino D’Ascanio at the request of Enrico Piaggio, and quickly captured global attention with its practical monocoque steel body, step-through frame, and distinctive style that suggested a buzzing wasp — hence the name. Over decades, Vespa grew from a single model to a broad lineup of scooters known for elegance, reliability, and cultural influence. Its popularity was boosted by cinema and youth culture in the 1950s and 1960s, making it a symbol of freedom and “La Dolce Vita.” Manufactured primarily in Pontedera, Vespa has been embraced worldwide, with millions of units sold and continuous evolution into modern automatic and electric models while honoring its classic heritage. The brand remains active today under Piaggio, blending design, practicality, and Italian heritage in urban mobility.
Founded: 1946
Headquarters:
Pontedera, Tuscany, Italy
Owner: Piaggio & Co. S.p.A.
https://www.vespa.com/
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