About the brand ❤️
Viceroy Hotel Group, established in 1999 as Kor Hotel Group and rebranded in 2009, is a pioneering American modern-luxury hospitality company headquartered in West Hollywood, California. Known for iconic properties like Viceroy Santa Monica, Chicago, Riviera Maya, and Los Cabos, the group defines “vibe-led” hospitality with provocative design, intuitive service, and intimate luxury experiences across global hotspots. In late 2022, Highgate—a major U.S. hotel operator—acquired Viceroy, ushering in a new growth chapter. With its elegant portfolio and brand promise “Remember to Live,” Viceroy continues to captivate discerning travelers worldwide.
Founded: 1999
Headquarters:
East, Suite 1000, West Hollywood, CA 90069, United States of America (the)
Owner: Highgate
https://www.viceroyhotelsandresorts.com/
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