Los Angeles 2028

Sports

Los Angeles 2028

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About the brand ❤️

“Los Angeles 2028” (often stylized as LA28) is the official brand identity for the 2028 Summer Olympic and Paralympic Games to be hosted in Los Angeles, USA. The LA28 organizing committee is responsible for planning, branding, event management, and coordination with the International Olympic Committee (IOC) and USOPC. The brand’s visual identity is unique: the “LA” + “28” logo features a dynamic, interchangeable “A” designed to reflect creativity, diversity, and community storytelling. Since its trademark filing in 2017, LA28 has actively been building marketing, sponsorship, infrastructure, and community engagement for the Games scheduled from July 14 to 30, 2028.

Founded: 2017

Headquarters: Los Angeles, California, United States of America (the)

Owner: Los Angeles 2028 Organizing Committee (LA28)

https://la28.org/