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Acura

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About the brand ❤️

Acura is the luxury and performance vehicle brand launched by Honda in 1986, aimed predominantly at the North American market. It was the first Japanese luxury marque and was created to compete with European premium brands. Acura vehicles combine Honda’s engineering reliability with upgraded styling, performance features, advanced technology, and premium interiors. The brand sells sedans, SUVs, and performance models (such as the NSX), and in recent times is also expanding into electrified vehicles. While Acura is headquartered in California for U.S. operations, it remains fully owned by Honda, leveraging shared platforms and technology but marketed as a distinct luxury brand.

Founded: 1986

Headquarters: Torrance, California, United States of America (the)

Owner: Honda Motor Company

https://www.acura.com/