Adidas Group

Fashion & Apparel

Adidas Group

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About the brand ❤️

Adidas Group, officially Adidas AG, is a German multinational corporation that serves as the parent organization overseeing all of Adidas’s global operations and brands. Established in 1949 by Adolf Dassler, the Group manages product design, manufacturing, marketing, and corporate strategy for its sportswear and lifestyle brands. Headquartered in Herzogenaurach, Bavaria, it employs tens of thousands worldwide and operates in more than 160 countries. The company is publicly traded and guided by a strong focus on innovation, sustainability, and performance. Its mission—“Through sport, we have the power to change lives”—reflects its role as a global leader in the sporting goods industry.

Founded: 1949

Headquarters: Adi-Dassler-Strasse 1, Herzogenaurach, Bavaria, Germany

https://www.adidas-group.com/