About the brand ❤️
The Dakar Rally is one of the world’s most iconic off-road endurance motorsport events, famed for its extreme challenges across deserts, mountains and rough terrain. Conceived by French rally enthusiast Thierry Sabine after he became lost in the Libyan desert in 1977, the inaugural Paris–Dakar Rally was held in 1978/1979 and quickly gained a reputation for pushing vehicles and competitors to their limits. Organised by the French Amaury Sport Organisation (ASO), the rally was originally a route from Paris, France, to Dakar, Senegal, but security concerns in Africa led to relocation first to South America and — since 2020 — to Saudi Arabia, where the event continues to draw professional and amateur drivers, riders and teams from around the world. The rally includes multiple vehicle categories such as cars, motorcycles, trucks and light prototypes, covering thousands of kilometres over rugged landscapes. Known for its mix of navigation, endurance and mechanical resilience, the Dakar is a highlight of the rally-raid calendar and remains a symbol of adventure motorsport.
Founded: 1978
Headquarters:
Paris, France
Owner: Amaury Sport Organisation (ASO)
https://www.dakar.com/
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