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Dove

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About the brand ❤️

Dove is a major personal care brand known for soaps, body washes, lotions, deodorants, shampoos, and hair care products. Its signature claim is that its formulations are milder than regular soap, often featuring moisturizing ingredients (famously “¼ moisturizing cream”) to protect skin dryness and irritation. The brand was introduced in 1957 in the U.S. by Lever Brothers and later folded into the Unilever portfolio. Over time Dove expanded globally, entering Europe in the late 1980s and growing to a presence in over 80 countries. It is also well known for its “Campaign for Real Beauty,” launched in 2004, and its Self-Esteem Project, aimed at promoting body confidence. In recent years, Dove has emphasized sustainability (e.g. using recycled packaging) and cruelty-free testing policies.

Founded: 1957

Headquarters: London, United Kingdom of Great Britain and Northern Ireland (the)

Owner: Unilever

https://www.dove.com/