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Noggin

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About the brand ❤️

Noggin is an American educational-entertainment brand first launched in 1999 by Sesame Workshop and Viacom’s Nickelodeon arm with the aim of providing programming that encouraged children’s curiosity and thinking. It operated as a TV channel until 2009, then was revived as a streaming service in 2015. The brand has gone through several evolutions in ownership and format: initially showcasing preschool and tween content, then morphing into a digital service and, as of 2025, under independent ownership via Noggin Holdings. Over its lifecycle, Noggin has been known for blending education and entertainment, aiming to provide quality children’s content in an engaging way.

Founded: 1999

Headquarters: New York, New York, United States of America

Owner: Noggin Holdings, Inc..

https://www.noggin.com/