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Olay

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About the brand ❤️

Olay is an iconic American skincare brand launched in 1952 in South Africa as "Oil of Olay" by chemist Graham Wulff. It pioneered a lightweight, “beauty fluid” moisturizer that stood out from the thick creams of the era. Acquired by Procter & Gamble in 1985, Olay evolved into a global leader in skincare. Under P&G’s ownership, it expanded its portfolio to include cleansers, moisturizers, serums, and anti-aging formulas—most notably the Total Effects and Regenerist lines. Now headquartered within P&G’s Cincinnati base, Olay remains a mass-market staple, available worldwide and known for its science-driven, accessible beauty solutions.

Founded: 1952

Headquarters: Cincinnati, Ohio, United States of America (the)

Owner: Procter & Gamble

https://www.olay.com/