About the brand ❤️
PureGym is a British chain of no-frills health and fitness clubs, headquartered in Leeds, founded in 2008 (with launch in 2009) by Peter Roberts. It has grown rapidly to become one of the UK’s leading gym brands, distinguished by flexible memberships (no fixed contracts), affordable pricing, and many locations open 24/7. The business model emphasizes accessibility over luxury—so most locations offer basic strength and cardio equipment without extras like swimming pools. PureGym is majority owned by private equity firm Leonard Green & Partners, with KKR also investing, and its management retains ownership. The chain has expanded beyond the UK into countries including Denmark, Switzerland, the USA, Saudi Arabia, and the UAE.
Founded: 2008
Headquarters:
Leeds, West Yorkshire, England, United Kingdom of Great Britain and Northern Ireland (the)
Owner: Leonard Green & Partners, KKR
https://www.puregym.com/
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