About the brand ❤️
Start Air is a Russian entertainment television channel launched on 29 December 2021 under the umbrella of the Russian media and streaming company Start (СТАРТ). The channel operates from Moscow, Russia, and is part of a broader portfolio of media offerings tied to the Start brand, which includes an online streaming service and other television products. Start Air primarily broadcasts a mix of films, TV series, and original entertainment programming, much of which is produced by Start or distributed in partnership with other content creators. In early 2026, the channel underwent a rebranding effort aimed at refreshing its visual identity and emphasising a broader range of content while maintaining strong ties to its online streaming origins. Start Air aims to reach a wide audience by showcasing popular Russian drama and entertainment projects, often following premieres on Start’s streaming service and then airing them on linear television. The channel remains active and part of the expanding media footprint of the Start group, which has grown significantly since its founding.
Founded: 2021
Headquarters:
Moscow, Russian Federation (the)
Owner: Start (СТАРТ)
https://start.ru/
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